Trespassing on tracks - a great concern for Indian railways.
Steps taken by Railways:
- construction of boundary walls,construction of Foot Over Bridges and sometimes, deployment of Railway Personnel (RPF staff)
But, despite these efforts, large number of people continue to cross the railway tracks resulting in the large number of deaths registered.
Innovative steps taken by Railways in consultation with FinalMile Consulting to reduce deaths.
The study done by FinalMile on trespassing behaviour shows that the act of trespassing is a non-conscious activity and because of deficiency in human brain. Therefore to tackle it, we need non-conscious, innovative interventions.
1. WARNING SIGNBOARDS
2. MOTORMAN INTERVENTIONS
3. SLEEPER PAINTING
This makes Indian Railways the first organization in the world to undertake this approach and successfully minimize deaths due to trespassing
STEP 1-BREAK OVERCONFIDENCE
SOLUTION 1:WARNING SIGNBORADS
The number of deaths reduced after 4 to 6 months of implementation
No. of deaths before implementation
No. of deaths after implementation
9/37 – 10/5
12/16 - 17
14/15 – 15/1
19/6 – 14
20/6 - 10