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2023/11/6425-11-2023
Central Railway Generates Impressive Non-Fare Revenue of Rs. 54.51 Crore through Advertisements


Central Railway Generates Impressive Non-Fare Revenue of Rs. 54.51 Crore through Advertisements

Central Railway has made a significant achievement in generating non-fare revenue through advertisements across its divisions. From April to October 2023, the Central Railway across its 5 divisions has amassed an impressive revenue of Rs. 54.51 Crore from various advertisement avenues.

The division-wise breakdown of revenue from advertisements during this period stands as under:-

Division wise Revenue from Advertisements from April to October-2023 (Rs.in Crore)

Policy

Mumbai

Bhusaval

Nagpur

Solapur

Pune

Total

Vinyl wrapping On train Coaches 

7.31

0.06

0.00

0.01

0.81

8.19

Hoarding Advertisements at Stations

23.64

0.27

0.67

0.45

3.58

28.61

TV Screen Advertisements at Stations

15.49

0.60

0.38

0.40

0.86

17.72

Grand Total

46.44

0.92

1.05

0.86

5.25

54.51

The revenue generated showcases the robust potential for non-fare revenue sources and underlines Central Railway's commitment to leveraging innovative advertising solutions across its divisions. Through vinyl wrapping o­n train coaches, hoarding advertisements at stations, and TV screen advertisements, Central Railway has created lucrative opportunities for businesses to reach a vast audience while enhancing the travel experience for passengers.

Central Railway remains committed to exploring new opportunities and innovative advertising strategies to further augment non-fare revenues, contributing to the enhancement of passenger services and railway infrastructure.

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Date: November 25, 2023
PR No.2023/11/64

This press release is issued by the Public Relations Department, Central Railway, Chhatrapati Shivaji Maharaj Terminus Mumbai 






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